James Wright Chanel was so impressed with Patti LaBelle’s baking skills that he literally burst into song.
Chanel posted a video of himself to YouTube after he tried LaBelle’s sweet potato pie, which is sold now in stores, and the video reaction has since gone viral.
After finally getting the packaging open, which he struggled with and jokingly accused of being sealed with “Gorilla Glue,” Chanel cut a slice and took a huge bite … then immediately burst into song.
“You turn into Patti after eating this,” he said.
Beyond his memorable reaction, Chanel also noted the importance of supporting black business: “Remember, support black people, black businesses.”
Since the video went viral, LaBelle herself actually called Chanel up to thank him for his passionate review of her goods. Chanel said he was crying like a baby.
Check out the original video below.