Alliterative sandwich shop settles at 5th and E. Grace

A secret society is coming to East Grace Street and is looking to cater to the downtown lunch crowd.

Secret Sandwich Society, a sandwich shop founded in West Virginia, plans to open a Richmond location this spring at 501 E. Grace St. It will be brand’s second store.

David and Tashia Bailey opened the first Secret Sandwich Society in Fayetteville, West Virginia, in 2010, and eventually sold it.

The husband-and-wife team recently moved to Ginter Park and saw Richmond as a good market for raising their family and also to grow their business.

“It’s definitely a great dining scene and we’ve been eating our way through it,” said David Bailey, 39. “The bulk of our business needs to be the downtown lunch scene – that will pay our bills.”

Much as the restaurant’s name suggests, it will sell sandwiches along with burgers, salads, and various sides. Secret Sandwich will be open for lunch and dinner and have a bar.

The Baileys have leased a long-vacant 3,200-squre-foot space on the south side of East Grace. They are renovating the space, with Formwork Architecture doing the design and Conquest Moncure & Dunn as the general contractor. CBRE broker Barry Hofheimer and Scott Boyers represented the landlord in the lease.

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